Sam is an international award winning theatre producer. Current Credits include: ROOM, the Stage Adaptation of Emma Donoghue’s bestselling novel in association with Theatre Royal Stratford East, the Abbey Theatre, Dublin and National Theatre of Scotland. ROOM will play The Grand Theatre Ontario, and CAA Theatre Toronto in the Spring of 2020, directed by Cora Bissett, Kenneth Lonnegan’s STARRY MESSENGER at The Wyndham’s Theatre Starring Matthew Broderick, CARMEN JONES directed by John Doyle, playing at Classic Stage Company, New York. In Development: a new play by Neil LaBute, as well as a stage adaptation of award winning documentary, THE WORK, and the Stage Adaptation of William Ivory’s BURTON AND TAYLOR. 


In 2016 Sam produced the world premiere production of Arthur Miller's first play, NO VILLAIN. The production sold out it's run at the Old Red Lion, opened to widespread critical acclaim, including being made Time Out's critics choice, and the Independents Pick of the Week and went on to play an acclaimed run at Trafalgar Studios in the West End.


Sam is a director of Covent Garden Productions, Producer of a new Musical production of LORD OF THE FLIES, (created by former Royal Shakespeare Company Artistic Director, Adrian Noble), and a partner of Legacy Creative Holdings, a new form of portfolio theatre investment.  Sam is also a General Manager working both independently and with Arden Entertainment, recent credits include TINY DYNAMITE (Old Red Lion Theatre), GRANDAD'S ISLAND (York Theatre Royal/UK Tour), ALL OR NOTHING THE MOD MUSICAL (Vaults/UK Tour), TALK RADIO (Old Red Lion Theatre) and HAMMER HOUSE OF HORROR LIVE: THE SOULLESS ONES.  


Sam began his producing career at a photocopier in Bill Kenwright’s office in Warwick Avenue. From here he spent six months at BKL working on UK tours of productions such as Blood Brothers, Joseph and his Amazing Technicolour Dreamcoat, the European Tour of Evita, and Laughter in the Rain, The Neal Sedaka story.  Sam went on to be the Creative Producer at The Cock Tavern Theatre, where he produced a season of Edward Bond’s work, including the controversial, world premiere of THERE WILL BE MORE, and the UK Premiere of Harold Rome’s PINS AND NEEDLES, which won Time Out Magazine Fringe Show of 2010. In 2011, Sam became the inaugural Resident Producer at MCS and Oxford Playhouse, where over the course of a year he produced several works including, A world premier of Virgils, THE AENEID, SIX CHARACTER’S IN SEARCH OF AN AUTHOR, and  THE GRANDFATHERS for the National Theatre’s Connections Festival. 


Further Credits UK Premier of Noel Coward's This Was A Man (dir. Belinda Lang, Finborough Theatre), Almost Near (Finborough Theatre), Mrs Lowry and Son (Trafalgar Studios), Vanessa and Virginia (Riverside Studios) Little Women the Musical  (Off-West-End Award* Nomination for Best New Musical), Poe: Macabre Resurrections (Church Street Theatre), La Chunga (Church Street Theatre/West End).


International Award Winning 

Producer and General Manager for Theatre and Live Entertainment




Although investing in theatre can be high risk, it can potentially generate high returns and be a rewarding and sociable activity. Theatre audiences in the West End have grown year on year since 2008 reflecting a robust industry, which continues to buck the trend in the current economic climate.


Sam works across, a variety of investment structures; alongside single project investment, Sam also runs a small portfolio fund, and has a company Legacy Creative Holdings which cultivates new IP and content providing  angels with the opportunity to engage with the development of the idea in its genesis stages.


For a relatively low investment (typically £5,000), investors may enjoy the following benefits: 


  • Complimentary tickets Invitation to opening night performances 

  • Opportunities to the meet the cast and creative teams Access to exclusive events – such as workshops, open dress rehearsals and play readings 

  • Access to VIP house seats for shows across the West End Regular sales information and production updates  


In addition, investors will be in a position to benefit from  Theatre Tax Relief, which allows theatres and productions to enjoy a subsidy previously only extended to the film industry. ​ 






t: 0207 395 5433


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©Sam Julyan 2016

The Starry Messenger | Wyndhams